The Business of Running a Small Business

Instructor: Peter S. Bergeron

You know how to do the work. But who taught you how to run the business around it?

You started your business because you knew how to do something well.

Maybe you knew how to build. Fix. Sell. Serve. Create. Advise. Manufacture. Lead.

Then somewhere along the way, you discovered that owning a business came with an entirely different job.

Suddenly, you weren’t just responsible for the work anymore.

You had money to manage. Customers to find and keep. People to hire and lead. Risks to understand. Processes to build. Decisions to make. And a business that needed direction.

Nobody handed you a job description for that part.

Until now.

The Business of Running a Small Business is a self-paced course designed to give small-business owners a clearer way to understand the business wrapped around the work they do.

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Module 1